About Us

Discover our story, our mission, and meet our dedicated team...

Our Story

With over 40 years of continuous development in power tool manufacturing, Durofix has emerged as a leading global manufacturer of portable power tools. Our extensive product line caters to construction, woodworking, automotive, industrial professionals, and high-end hobbyists. As a part of the Mobiletron Group, a renowned global electronics company, we leverage advanced lithium-ion battery power management and brushless motor technologies to produce dynamic precision assembly, heavy-duty 60v power tools and compact G12 Pro series. Our unwavering commitment to developing innovative and dependable products is matched by our dedication to delivering exceptional worldwide services across the Americas, Europe, and the Asia-Pacific regions.

Our Mission

Our mission is to deliver exceptional products and services that improve lives and empower communities. We believe in transparency, creativity, and constant improvement.

Meet the Team

Michael Irvine is the European Product Manager and has a keen ability to quickly visualize how Durofix tools can be best utilized in manufacturing and assembly lines.

His hands-on industry experience allows him to provide valuable insights, ensuring that customers receive the most effective and reliable tools for their needs, optimizing both productivity and quality control.

Matthew Downey is the Marketing Manager at Durofix, bringing four years of experience within the company. He oversees marketing strategies, brand positioning, and customer engagement, leading product launches, digital campaigns, partnerships, and content creation.

His goal is to ensure Durofix’s tools reach the right audience while upholding the brand’s reputation for quality and innovation.

Elliott Akers is a Technical Sales Engineer at Durofix. He collaborates with distributors, dealers, and end users to provide expert guidance on 60V, Pro Assembly, Transducerized, and Oil Pulse tools, ensuring clients receive tailored solutions that enhance efficiency and performance.

By offering technical support, demonstrations, and application-based recommendations, he helps maximize productivity and operational success.

Reece Wyatt is an Account Executive at Durofix, bringing four years of experience to the company. His role involves managing key accounts and clients, developing and launching sales strategies for the Pro-Assembly, 60V, and G12 Ranges in B2B markets, and exploring new business partnerships.

His goal is to ensure that clients are fully onboard and motivated to sell the Durofix solution, demonstrating to end users why Durofix is the right choice!

Sean Wang oversees the rigorous quality assurance of our power tools, ensuring they meet the highest standards before reaching our customers. By combining thorough inspections of existing products with comprehensive market research, he helps guide the development of new tools that address evolving customer needs.

He also provides front-line technical support, resolving any issues promptly and efficiently to maintain customer satisfaction.

Chris Harvey is a Marketing Executive at Durofix, overseeing the company's social media channels.

He creates relevant content to strengthen the brand and maximize exposure of the product range.